Why Is It Important To Have A Personal Image

Our personal image is one of the most valuable things we have. How others perceive us and how we talk about ourselves affects our social reputation. People who know how to manage their image tend to be more successful in their careers and personal lives.

What Is A Personal Image

In a broader sense, an image is an artificially created image of an object (product, person, country, organization, etc.) in human consciousness.

It is created with the help of advertising campaigns, propaganda and public relations to form a certain attitude toward a particular object in the minds of the masses. It can combine real qualities with non-existent characteristics that are only ascribed.

Who Benefits

Personal image

The personal image includes everything from how a person dresses to the modulations in his voice to his social media profiles. Employers, potential friends, and virtually everyone connected with a person can get an idea of their personality from the image they create.

Whether we realize it or not, our behaviour and actions affect our surroundings. Whenever we are in the company of others, we create and leave an impression, an image, or an opinion of ourselves. The impression we make affects the desire and willingness of others to communicate with us further.

The image of a public person

This is what public people need to achieve professional success.

A person working in the business world must be able to present himself visually, verbally and behaviorally in a way that establishes positive interpersonal relationships and successfully negotiates.

Organization image

A company’s corporate identity distinguishes it from its competitors and attracts potential customers. It consists of many aspects – from the design of branches, corporate business cards, furniture design, and website to the fleet of vehicles.

An employee’s personal image must match the company’s needs. Therefore, many companies also require certain rules of dress for their employees.

Politician’s image

The image of a politician should correspond to his social role. It is a set of generally accepted requirements and assumptions about how an individual in a certain social position should “look,” act, and behave and what qualities they should possess.

The media and PR often shape the image of a political figure. He may be presented as an honest, open-minded democrat or a generous art patron.

However, the image must be truthful, not misleading. For example, a government official proclaiming the fight against drunkenness gets into an accident while driving drunk.

Brand image

At the level of brand image, we are talking about activities that help the consumer better perceive a particular product. In advertising, on the one hand, the imprint of the brand or manufacturer consists of favourable information, which leads to a better perception of it.

On the other hand, the consumer’s personal experience adds pluses or minuses to this information and forms in the minds of buyers their idea of the brand.

The image of the nation

Geographic boundaries no longer separate us from participating in groups of other people whose culture, dress, manners, and speech differ from our own. Intercultural communication has become the norm. Therefore, knowing what is acceptable in one region or culture and what is considered rude is necessary. It is important not only to understand how to act in a given situation but also to be able to anticipate the actions of others.

There are common myths or clichés in the appearance of almost all nations. For example, Italians are thought to love pizza and pasta, the English strictly adhere to tradition and etiquette, and the French set fashion trends and eat frogs.

Psychological thinking based on stereotypes can damage a nation’s overall image.

Key Characteristics Of Personal Image

It is based on the external manifestations and internal characteristics of the person. An excellent personal image will provide a positive and lasting first impression. It can lead to many benefits, including a better job, an active social life and more opportunities for self-actualization.

External signs

Height, weight, body proportions, general appearance, clothing, hairstyle, and accessories are evident and noticeable at a glance.

Social behaviour

Etiquette, speech culture, and rhetorical and communicative skills are essential to making the first impression.

The “golden mean” in dress, appearance and speech is usually a universally accepted principle. It is based on respect for social role and status and generally accepted laws of perception.

Internal features

Intrinsic qualities are actual characteristics of a person that are usually not obvious or noticeable at first glance. The belief that one can create an image only through hair, clothing, nail colour, or other “designer” interventions is deeply flawed. The image becomes a bubble without conformity with one’s actual inner personality traits.

A personal image is the sum of our personality’s external and internal qualities. Both components are essential to the image and must work in harmony. When consciously creating a personal image, both should be taken into account. The internal aspects are necessarily projected outward. The external manifestations affect the internal state. When creating an image, one should adhere to the classic principle of the unity of form and content.

Who Is An Image Maker

People who realize their communication is ineffective and can’t make a good impression need someone to help them change. That’s where the image consultant comes in.

An image maker can help a person change the way they express themselves. It can give the person the edge they need to assert themself.

Image-consultant can be a versatile specialists, ready to help clients in a variety of areas:

  • closet issues;
  • the skin care, body care and hygiene;
  • etiquette and manners;
  • life coaching;
  • corporate skills;
  • small businesses;
  • dating;
  • modelling business;
  • the beauty industry, etc.

Or focus on the client’s various skills to create a more positive and successful image.

The International Association of Image Consulting defines an image consultant as a professional who provides services to individuals and corporations through training, organizing presentations, and conducting master classes. He helps people with appearance analysis, closet design and management, business and social etiquette, politeness, branding, and other issues.

Could You Create An Image All By Yourself?

Growing up, not everyone has learned behaviours that are appropriate in every situation, especially in business, other cultures, and awkward situations requiring specific people skills.

Also, not everyone can navigate clothing styles, styles, or maintain a stylish appearance. But if we are beginning to feel like the “white sheep” in the immediate society, it’s time to take care of ourselves.

A personal image consists of internal and external factors. Together they give us our personal image, which we can influence. It is necessary to make a detailed analysis of the strengths and weaknesses of your personality.

How we present ourselves and make ourselves visible in society, and how we influence others with our charisma. And then, start the detailed work on forming your individual image and style.

The calling card of the image is:

  • Social behaviour

It is how a person acts, his character, understanding of the acceptable rules for different conditions, knowledge and use of manners proper to the situation.

  • Appearance

Finding our style and figuring out what suits us makes us feel good and relaxed and increases our confidence.

  • Verbal communication

It is the verbal expression of the thoughts and feelings we want to convey to another person. The way these words are spoken will directly affect how others receive them.

However, it is unlikely that we can form an image on our own. Regarding the personal image, we may need the unbiased opinion of friends or close people. And the image of celebrities is worked on by real professionals, stylists, and makeup artists.

Personal Image Tips

  • Consider personal interests and qualities.

You shouldn’t create an image – an imitation with an eye on some media personality. Building a personal brand according to your tastes and interests is much wiser.

  • Be patient and persistent.

The image must be taken care of constantly, trying not to commit rash actions that can easily destroy it.

  • Don’t discount first impressions.

Remember that literally ten seconds is enough for a visual assessment. Be prepared to present yourself in a better image if you are attending an important event.

  • Create your own corporate identity

When communicating with potential and regular customers, the entire visual appearance of the brand matters. In addition to the visual presentation, its appeal also depends on the timeliness of the information.

  • Know how to build a verbal relationship

There is no better way to create an image in the public eye than through direct contact with people. Show a keen interest in the team in which you work, as well as the people who live nearby. Verbal communication can better persuade, inform and motivate our surroundings.

  • Don’t forget about nonverbal communication.

It is an important but often underestimated component of our social life. It consists of our gestures, tone of voice, facial expressions, and mutual physical distance. In the context of how we create our image, it is important to realize that no single component acts independently. It is always the overall essence that makes the final impression, so it is important to act naturally and not try to produce it at all costs. If you are honest with yourself and those around you, you can achieve harmony between your personal, professional and corporate image and your overall well-being and success.

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