Makeup In The 70s Style

The 1970s was a riot of bright colors and heterogeneous styles. Fashion stood on uniqueness and diversity. The style was individual. In general, all trends merged into two main contradictory trends – the brightness and restraint of hippies, their ethnic motifs, and the screaming dark style of punk. A theme party, a photo shoot, and just an original image is a great occasion to make an epathetic makeup of the 70s.

Characteristics Of The 1970S Makeup

A fashion revolt marked the era of the seventies. Common hippie and punk trends were similar, such as wide ruffled eyebrows and shadows applied to the entire mobile eyelid in the same shade. By the end of the decade, a bright disco style, which was already harder to distinguish the characteristic features, went all the bright colors, sequins closet, and cosmetic bags. At the same time, business ladies preferred almost no makeup.


The children of flowers had an alternative outlook on life; under their influence, makeup became natural in all its beauty. Girls could not wear makeup at all. The look characteristics were:

  • Natural sloppy eyebrows;
  • Freckles on the skin that have stopped hiding;
  • Matte smoky, well-glossed shadows in the same shade;
  • Transparent lip gloss or pale pink lipstick.


The worldview of this subculture has had a frantic influence on fashion: contradictions, anarchism, and provocation are reflected in makeup. The image is characterized by the following:

  • Poisonous colors of shadows and lipsticks;
  • Black pencil, with which you can create almost the entire look, the most popular technique – tuxedo-ice;
  • Light skin, no blush or contouring.

Example Of Makeup From The 70s

  1. We’ll even out the complexion. Girls’ faces in the 70s usually had a thick layer of foundation, one shade lighter than the skin. The reason was probably hopelessness due to the lack of other cosmetics. Finish off the foundation with loose powder.
  2. Apply the shadow colors all over the eyelid and blend them up and over the temple up to the eyebrow line. You can take both bright, gentle, and romantic shades. For a disco look, choose bright matte shades and apply them densely. They should be visible. It is better to choose colors according to the iris shade:

    Green eyes: gold, brown, purple, blue, black, and orange shades.
    Blue eyes: gray, lilac, lavender, brick, brown shades.
    Brown eyes: blue, coral, peach, and green tones.
    Gray eyes: plum, blue, and pink shades.

  3. The hairs of eyebrows are styled upwards with gel. They should look natural and slightly sloppy.
  4. If you’re leaning towards a hippie image, take brown mascara and lightly trace it on the lashes. For the punk style, your best friends are black pencils and mascara. Cushion your eyelashes thickly, with the upper and lower mucous lining the lashes.
  5. Lips are either extreme shades – red, orange, or any berry, even black. Or turn on the restrained pacifist and choose a light nude.
  6. Blush is applied as desired. It will be suitable for a disco look, but for hippies and punk will be inappropriate.

Main Trends Of The 1970S

The meager choice of cosmetics limited the scope for imagination. Girls wanted to be beautiful, but they had nothing.

Probably everyone has heard of the famous ballet cream, powder, and mascara in a box. It would be good if there was powder at all. Sometimes they just took talcum powder or tooth powder. These funds created the main features of a such image – a dense layer of foundation and long, densely painted black, but sometimes clumpy lashes. Although this gave a certain dollishness to the image. Shadows and eyeliner were taken from the same black bar used for mascara and applied with a brush. Cosmetic pencils were in short supply, or the lead was similar to a simple pencil, so they had to be moistened, and as a result, the lines were not very clear.

Hairstyles, too, divided into two camps: either the barely combed careless hippie hair, or the giant volume on the punk’s patched hair.

In the ’70s, fashion finally became an expression of individuality, which was bursting out and could not fit into the framework of existing cosmetic products. So there was either a surfeit of makeup for punk and disco or almost no makeup for hippies. But this era is good for self-expression. It promotes romanticism and freedom.

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