The 1920s were a turning point in history, marked by profound upheaval after the traumatic First World War. The population wants novelty, joy, and modernity: women’s closet changes, the corset gradually disappears, and, over time, is completely forgotten. The new trends of the 20s were a revolution in beauty for women.
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History Of Makeup

The early 20th century was a pivotal time in the history of makeup, especially with the arrival of Max Factor in the United States during World War I. This cosmetics brand launched products that revolutionized the market for feminine beauty. Eye shadows, eyebrow pencils, mascara, and even lip gloss were some of the products that became part of the style of the 1920s.
For this reason, makeup from this decade is considered the promoter of the 30s, 40s, and 50s. This is how the famous Pin-Up was born, which decades later became popular thanks to figures like Marilyn Monroe, a celebrity who broke the fashion stereotypes of the time, showing that women with short hair could also be synonymous with glamour. Although the decade after World War I saw significant changes in makeup and straightforward advances, using chemicals to produce cosmetics, such as lead, sulfur, or mercury, caused skin damage and was harmful to women.
How To Make a 20s Style Makeup

In those days, the style was simple and elegant and could easily be recreated without too much hassle. Lipstick, eye shadow, mascara, and powder became not a luxury or a trend but an essential part of makeup care. It was available in several shades, depending on everyone’s skin tone and taste. But if there is a desire to make your makeup look as authentic as possible, you need to stick to the following tips:
- The makeup style of the 1920s placed great emphasis on the eyes and lips, but to make them stand out, women added powders that bleached the face and neck to make them look like porcelain doll skin without imperfections. It wasn’t until the 1930s that dark skin was no longer considered a sign of poverty. To achieve the doll effect, you can use a matte primer with strong coverage and concealer for dark circles around the eyes and on the high points of the face. The final step is to cover the skin with a translucent compact 20s with makeup, which is the image’s protagonist. To highlight them, you will need only mascara, black eyeliner, white or flesh-colored eyeliner, and a palette of matte shadows. It is worth starting with preparing the mobile eyelid with gray or brown shadow to give the look depth and a rounded shape. The shadow should cover the entire eyelid along the natural upper lash line to make the eye look uneven. Then, using black eyeliner, draw a thin curve across the lash growth line to enhance the look, and finally, draw a white or flesh-colored eyeliner across the waterline. Finish by applying a generous coat of mascara to the upper and lower lashes. The more open and curved the lashes are, the more spectacular the look will be.
- Although cheekbones are not the main trend of this style, you can choose one of two options: abandon the makeup or add some pink or peach blush to give your skin a healthy look. One thing to remember is that eyes and lips should be the center of attention!
- Lips in bright colors, such as red or pomegranate, were necessary to create a sleek and sophisticated look. In this case, the best option would be matte lipstick. In addition, if you want the look to be spectacular, use eyeliner to shape the lips and showcase the heart-shaped lip effect so characteristic of the time. Lips should be flawless, with no scuffing. Avoid glossy materials and overly plump lips because this was not a trend then.
- Some women of the time completely shaved off their eyebrows before redrawing them, but today you don’t have to go to such lengths. In the 20s, the eyebrow was worn very thin and well redrawn with a pencil. To replicate such a result, you must first apply a very light foundation to your eyebrows to make the base color softer, then carefully redraw it with a pencil. Be careful, the line should be thin, long, and slightly down to the outer corner of the eye to match the era.
Whether it was a masquerade party, a photo shoot, or just a trip back in time, the 20s were popular. It must be said that it was a most interesting period, a sign of renewal and freedom for women. The makeup of the time was glamorous and elegant: perfect complexion, smoky eyes, dark lips, redrawn eyebrows, and more.